Vehix
As an early-stage investor in Vehix, we named the company and helped set an affiliate development strategy that was unique to the auto industry. Almost two years after the sale of the company to Comcast, we continue to be responsible for all brand strategy, UX design, content creation and aggregation, marketing and promotion. Right now, we’re particularly focused on mobile and apps, and a UX strategy that emphasizes the “last mile” of the car-buying process.
Learn MoreThe Hooch Life
Our latest start-up, Hooch is a multi-platform lifestyle brand that launched in December, 2011 — a brand that, ultimately, will be integrated across web, mobile, film, television, books, and events. What to drink, how to drink, where to drink. These insights come from the best possible source: the coolest, most knowledgeable, most connected bartenders in major cities across America. For us, it’s an exciting category that takes the most recent trends in craft and small-batch spirits brands and returns the classic cocktail to popularity.
Learn MoreShift 1 Entertainment
In partnership with our sister-company, Elastic Lab and their national network of video content creators, we’re engaged in a number of development projects driven by the most important trends in video: hockey-stick-like growth in online video engagement and advertising, branded entertainment, and the need for video to figure prominently in cross-platform content and marketing programs. In categories from automotive to sunglasses, media has become content, and brands have become publishers across all screens and platforms.
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